With the lockout finally at it’s end the St. Louis Blues are kicking off their first marketing / promotional campaign under the new local ownership group.
Be at ease… It’s much better, and safer, than “don’t stop believing”…
..Long Live the Note…
For any who doubted Tom Stillman’s roots as a Blues fan and his declaration of stewardship, well at least he is putting his advertising dollars where his mouth is. The appeal to nostalgia, emotion, and personal history with the franchise is a savvy, smart angle to play in order to win casual fans back and get them buying tickets. Turn the focus away from the nonsense of today with the glory days of yesterday.
Check out the videos below.